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Fortunately, there are various tools for creating lead magnets: many of which are free.Īdditionally, you can even use Mailchimp to create simple written lead magnets. While there are numerous types of lead magnets, ebooks, guides, and checklists are quite common. Keep in mind that before you create this sales funnel, you will need to create a lead magnet. However, the benefit of collecting leads early on in the sales funnel is that you have an opportunity to nurture prospects into purchasing your product later on. Inevitably, many of the prospects that opt-in to receive your lead magnet won’t purchase your product or service right away at the end of your funnel. After your prospect clicks through your sales page to purchase your offer, they land on the order page where they can complete the transaction. After your prospect submits their info, they land on your sales page where you promote your product or service.Ĥ. Once they opt-in, they are automatically emailed the lead magnet promised in the landing page.ģ. Your prospects land on a landing page they have the opportunity to opt-in to your mailing list to receive your lead magnet. A lead magnet (free offer for your prospects in return for their contact info) attracts visitors into your funnel.Ģ. This funnel is set up in the following stages:ġ. This sales funnel is structured to collect leads early on in the funnel and then sell your product or service in the back half of the funnel.

#MAILCHIMP WEB FORM BUILDER HOW TO#

There are numerous types of sales funnels, however, this tutorial will walk you through how to create a simple lead generation sales funnel.

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Sales funnels are typically built out with a series of web pages. However, juggling multiple marketing tools can certainly complicate your marketing efforts. On the other hand, various other sales funnel tools require you to integrate with other platforms in order to capture leads, nurture them through email campaigns, and make sales. Simply put, solutions like Mailchimp make your marketing efforts organized and efficient. Not only that but with all your marketing data in one place, you can easily track all the metrics throughout the buyer’s journey. Given that Mailchimp is an all-in-one tool, the platform gives you all the features needed for both building sales funnels and following up with leads via email as well. That being said, after familiarizing yourself with the user interface, building a sales funnel is pretty straightforward. After all, the platform is designed for small businesses that might not have advanced technical expertise. While the sheer number of Mailchimp features may seem overwhelming at first, the platform is relatively intuitive. Note: For other free sales funnel builders see this post here! 2.

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For many marketers, paying thousands of dollars a year for this type of marketing software simply isn’t feasible. For instance, ClickFunnels starts at $97 per month. Paid sales funnel builders on the other hand can cost hundreds of dollars per month. Fortunately, the free plan’s features are all you need to build powerful sales funnels.

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With Mailchimp’s free plan you can build forms, landing pages, websites, and send emails to up to 2,000 subscribers before needing to upgrade to a paid plan. Like other platforms that can build sales funnels such as Wix, Mailchimp is well known to be extremely generous in terms of features offered in its free plan. There are a few reasons why Mailchimp is a powerful tool for building sales funnels. The question is “why use Mailchimp specifically?”. There are numerous sales funnel builder tools available. Why use Mailchimp to build a sales funnel This post walks you through how to create a sales funnel with Mailchimp step by step. Given Mailchimp’s numerous features and flexibility, the platform is excellent for building highly effective sales funnels. While the software is best known for its email marketing capabilities, Mailchimp also allows you to create landing pages, manage social media, build websites, and much more. Mailchimp is one of the most versatile marketing platforms out there.

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